The group works toward well-defined objectives
set by the chairman and the board of directors and periodically
reviewed to adopt it to the local and global economies.
The following are some of the major objectives:
To maintain the growth rate of the company.
To continue to invest in new technology , and developing
existing human resources .
To continue our on going market research to identify potential
markets , consumer needs, and industry trends.
To maintain our leadership position in the 10th of Ramadan
industrial city as a model company that invest in city
beautification safety, and preserving the environment.
To expand the exporting activities of the group to reach
new markets and participate in international fairs.
To continue to save the industry at large by providing
our state of the art laboratory facilities for research
and conduct workshops, seminars , and round table sessions.
